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London.bet is often grouped with several UK bookmakers, but it does not currently have any true same-operator sister sites.
The brand is operated by Thistle Bet Limited under UK Gambling Commission account 66162, and London.bet is the only active gambling domain listed on that licence.
So why do sites such as BetWright, DragonBet, AK Bets and Planet Sport Bet keep appearing on London.bet sister-site lists?
The answer is that some have corporate links, while others mainly share the same Playbook betting technology.
Our UK Betting Sister Sites guide explains why those relationships should not all be treated as identical.
Does London.bet Actually Have Any Sister Sites?
Not in the conventional same-operator sense.
The UK Gambling Commission record for Thistle Bet Limited shows active permissions for remote casino, real-event betting and virtual-event betting.
Its current domain list shows:
london.bet— Activethistle.bet— Inactive
That makes London.bet the only current active gambling brand on Thistle Bet’s licence.
Several bookmakers commonly described as London.bet sister sites actually operate under completely different companies and UKGC accounts.
London.bet Connections at a Glance
| Brand | Relationship to London.bet | Same licence? |
|---|---|---|
| BetWright | Corporate/director links + Playbook technology | No |
| DragonBet | Lovell corporate connection + Playbook technology | No |
| AK Bets | Playbook technology connection | No |
| Planet Sport Bet | Playbook technology connection | No |
| BestOdds | Playbook technology connection | No |
| PricedUp | Playbook technology connection | No |
| Proper Bet | Playbook technology connection | No |
The distinction matters because sharing betting technology does not automatically mean two bookmakers have the same owner, licence or customer operation.
BetWright Has One of the Strongest Connections
BetWright is more closely connected to London.bet than a typical bookmaker using the same platform.
London.bet is operated by Thistle Bet Limited.
Companies House records show that Roger Creyke and David Wadda Matthews are directors of Thistle Bet. They are also directors of Onyx Gaming Limited, the company behind BetWright.
BetWright itself operates separately under UKGC account 64666.
So BetWright is not a direct London.bet sister site, but there is a genuine company/director connection behind the two brands.
That makes it a stronger relationship than simply saying they use similar sportsbook technology.
DragonBet Also Has a Corporate Connection
DragonBet has another meaningful connection to London.bet.
David and James Lovell have been involved with both the wider Lovell betting businesses and DragonBet Ltd.
Thistle Bet’s ownership structure also has links to the Lovell side through Apocalozzo Limited.
However, DragonBet operates through its own company and its own UKGC account 64908.
So the correct description is:
DragonBet is a corporate-connected bookmaker, not a same-licence London.bet sister site.
We explain the DragonBet network separately in our DragonBet Sister Sites guide.
Which Bookmakers Are Mainly Connected Through Playbook?
London.bet states that its betting technology is backed by Playbook Engineering.
That same technology has been used by several other UK bookmakers, including:
AK Bets
AK Bets is operated by Akbo Limited under its own UKGC licence.
Its connection to London.bet is primarily through the wider Playbook sportsbook ecosystem.
Planet Sport Bet
Planet Sport Bet operates through Planet Bet Limited.
Again, it has its own UKGC account rather than sharing the Thistle Bet licence.
BestOdds
BestOdds is operated separately by Razorbill Links Limited.
It may share aspects of the same sportsbook infrastructure, but that does not make it a Thistle Bet brand.
PricedUp
PricedUp is currently the active brand associated with Off Course Bookmakers Limited.
Older articles often refer to Star Sports alongside London.bet, but the current UKGC record marks the old Star Sports trading name as inactive under that licence.
We cover that history in our Star Sports Sister Sites guide.
Proper Bet
Proper Bet is another newer bookmaker associated with Playbook-powered betting technology.
It operates through Proper Bet Limited rather than Thistle Bet Limited.
These sites can still be useful comparisons for someone who likes the London.bet sportsbook experience, but they should be labelled as platform-connected bookmakers rather than direct sister sites.
Why Do So Many Websites Call Them London.bet Sister Sites?
Because the front-end experience can look familiar.
Bookmakers using the same sportsbook platform may share:
- similar market layouts;
- similar bet-slip design;
- similar sports navigation;
- similar in-play presentation;
- overlapping technical features.
But that does not prove common ownership.
For BetBuzz24, we use the licensed operator as the starting point.
If two brands sit under different UKGC businesses, we do not automatically call them true sister sites just because their sportsbook looks similar.
What Happened to NRG Bet and Gentleman Jim?
Some London.bet sister-site articles still include NRG Bet and Gentleman Jim.
Those lists are now outdated.
Gentleman Jim closed in May 2026 and its remote gambling permissions were surrendered shortly afterwards.
We covered that change in our Gentleman Jim Sister Sites guide.
NRG Bet also closed in 2026.
Neither should be presented as a current London.bet alternative.
This is one reason older London.bet sister-site lists can become inaccurate quickly.
Are BetWright and DragonBet Better Comparisons Than the Others?
From a relationship point of view, yes.
They have stronger corporate or personnel links to London.bet than bookmakers connected only through Playbook technology.
But both still operate under separate companies and separate UKGC accounts.
That means neither should be described as a conventional same-licence sister site.
A more accurate way to think about the network is:
- no current true same-operator London.bet sister sites;
- BetWright and DragonBet have stronger corporate connections;
- AK Bets, Planet Sport Bet, BestOdds, PricedUp and Proper Bet are mainly platform-connected bookmakers.
London.bet Sister Sites: The Bottom Line
London.bet does not currently have a conventional sister site under the same Thistle Bet licence.
BetWright and DragonBet have the strongest corporate connections, while AK Bets, Planet Sport Bet, BestOdds, PricedUp and Proper Bet are primarily connected through Playbook betting technology.
That is why some websites show long London.bet sister-site lists even though the brands actually operate under different companies and licences.
For readers comparing bookmakers, the useful distinction is not whether two sites look similar, but whether they genuinely share an operator, corporate connection or only the underlying sportsbook platform.
