DragonBet Sister Sites: Does DragonBet Have Any Real Sister Bookmakers?

Search for DragonBet sister sites and you will often see AK Bets, BetWright, Star Sports, PricedUp and several older betting brands grouped together.

The connection is real, but not all of those bookmakers are DragonBet sister sites.

DragonBet now operates through DragonBet Ltd under UKGC account 64908. The brands most often grouped with it are mainly linked through Playbook technology, while Gentleman Jim had a much closer ownership connection through the Lovell family.

So the useful answer is:

DragonBet has no current same-operator sister bookmaker. Gentleman Jim was the closest former sister brand, while AK Bets, BetWright, Star Sports and PricedUp are better described as platform-related bookmakers.

For the wider ownership picture, see our UK Betting Sister Sites directory.

DragonBet Sister Sites: Quick Answer

DragonBet itself is operated by DragonBet Ltd under UKGC account 64908.

The current UK Gambling Commission record shows DragonBet as the active trading name and dragonbet.co.uk as the active domain.

There is no second active betting brand listed under the same DragonBet Ltd licence.

Does DragonBet Have Any Current Sister Sites?

Not under its current online operator.

DragonBet Ltd currently has one active betting brand: DragonBet.

That means AK Bets, BetWright, Star Sports and PricedUp should not be described as direct sister sites simply because they use related sportsbook technology.

They have their own operators and UKGC structures.

The important distinction is:

same platform does not mean same owner or same operator.

Who Owns DragonBet?

DragonBet is controlled through Lovells Group Limited.

Companies House records show that Lovells Group Limited sits above DragonBet Ltd, while brothers James Lovell and David Lovell control Lovells Group.

Both are also directors of DragonBet Ltd.

The ownership chain is broadly:

James and David Lovell → Lovells Group Limited → DragonBet Ltd → DragonBet

DragonBet’s own history also describes the business as a continuation of the Lovell family’s bookmaking background, which began with racecourse bookmaking before moving online.

That gives DragonBet a very different ownership structure from a large multi-brand betting group.

Was Gentleman Jim a DragonBet Sister Site?

This is one of the most useful parts of DragonBet’s ownership history.

Gentleman Jim was operated by Lovell Brothers Limited, a company also controlled by James and David Lovell.

So although Gentleman Jim and DragonBet were not under the same legal company or licence, they shared the same underlying family control.

That makes Gentleman Jim much closer to a genuine DragonBet sister brand than the Playbook-powered bookmakers usually listed beside DragonBet.

However, Gentleman Jim is no longer an active online option.

Its remote betting and casino permissions were surrendered in May 2026, and gentlemanjim.bet is now inactive on the Gambling Commission register.

We therefore classify it as a:

Former same-owner sister brand — not a current DragonBet alternative.

Why Has DragonBet Appeared Under Different UKGC Licences?

This is one reason older DragonBet sister-site articles can be confusing.

DragonBet did not always operate under DragonBet Ltd.

The brand originally entered the market through white-label arrangements before later moving onto its own full remote licence.

DragonBet founder James Lovell explained this transition in a 2024 post about moving away from the white-label model and operating under its own licence. You can read that first-hand account on the DragonBet blog.

The Gambling Commission records also show dragonbet.co.uk appearing historically under other operators before becoming active under DragonBet Ltd.

Older records include:

• E.G.G. Limited
• Playbook Gaming Limited
• DragonBet Ltd today

This explains why older reviews may quote licence numbers that no longer match DragonBet’s current structure.

The current online licence is:

DragonBet Ltd — UKGC 64908

Which Bookmakers Are Actually Related to DragonBet?

The strongest current links are through Playbook technology.

AK Bets

AK Bets has been associated with the same Playbook ecosystem but is currently licensed separately through Akbo Limited.

We explain that structure in our AK Bets Sister Sites guide.

BetWright

BetWright also uses Playbook-related technology but operates separately through Onyx Gaming Limited.

See our BetWright Sister Sites guide for the operator breakdown.

Star Sports

Star Sports is operated separately through Star Racing Limited.

Its relationship with DragonBet is technological rather than a current common-operator relationship.

PricedUp

PricedUp also sits within the wider Playbook technology network but operates through a separate licensed structure.

So these brands are genuinely connected.

They are just not owned or operated as one bookmaker group.

What Does Playbook Actually Do for DragonBet?

This is where the relationship becomes more useful to understand.

DragonBet’s own privacy policy names Playbook Engineering among its platform providers.

That tells us Playbook remains part of DragonBet’s technology stack.

DragonBet also states that customer data held within the Playbook back-office system is accessible only by DragonBet.

That distinction matters.

Playbook can provide sportsbook and account technology without becoming the gambling operator itself.

So the more accurate structure is:

DragonBet Ltd operates the bookmaker.

Playbook Engineering supplies technology.

Those are different roles.

What Does This Mean If You Use DragonBet?

This is probably the most practical part of the sister-site question.

Using similar sportsbook technology does not automatically mean two bookmakers share:

• your betting account;
• your wallet or balance;
• your betting limits;
• your withdrawals;
• your promotions;
• your trading decisions;
• their ownership.

A shared platform can explain why several sites look similar or use related backend systems.

It does not prove that DragonBet and AK Bets, for example, operate as one bookmaker.

For account-specific questions, the operator and individual site’s terms matter more than the platform supplier.

Why Older DragonBet Sister-Site Lists Are Often Wrong

The Playbook betting network has changed significantly.

Some older pages still list brands such as:

• BresBet
• Bet St George
• Gentleman Jim
• Planet Sport Bet
• NRG
• Rhino Bet

Several of those brands have since closed, moved licences or surrendered permissions.

Gentleman Jim’s remote permissions were surrendered in May 2026.

BresBet and Bet St George surrendered their UK licences in September 2026.

Playbook Gaming Limited itself also surrendered its UKGC operating licence after regulatory action in 2025.

That makes old “Playbook family” lists particularly unreliable.

A bookmaker appearing beside DragonBet in 2024 or 2025 does not automatically mean it is still active or still connected in the same way today.

Is DragonBet an Independent Bookmaker?

In ownership terms, DragonBet fits better into the independent bookmaker category than into a large multi-brand gambling group.

It is controlled through the Lovell family structure rather than a major listed betting company.

At the same time, DragonBet uses third-party sportsbook technology.

Those two facts are not contradictory.

A bookmaker can be independently owned while using an external technology provider.

We cover that distinction more broadly in our Independent UK Bookmakers guide.

Frequently Asked Questions About DragonBet Sister Sites

Does DragonBet have any sister sites?

DragonBet does not currently have another active betting brand under DragonBet Ltd’s UKGC account 64908. The bookmakers commonly grouped with it are mostly Playbook-related rather than same-operator sister sites.

Was Gentleman Jim a DragonBet sister site?

Gentleman Jim had a much stronger ownership connection because both businesses were ultimately controlled by James and David Lovell. Its remote betting licence has since been surrendered, so it is no longer a current online sister brand.

Is AK Bets a DragonBet sister site?

Not under the same operator. AK Bets and DragonBet have both used Playbook-related sportsbook technology, but they currently operate under separate companies and UKGC licences.

Is BetWright a DragonBet sister site?

No verified common operator links DragonBet and BetWright. Their relationship is primarily through Playbook technology.

Who owns DragonBet?

DragonBet Ltd is controlled through Lovells Group Limited, which is controlled by brothers James and David Lovell.

DragonBet Sister Sites: The Bottom Line

DragonBet has several genuine connections to other bookmakers, but they are not all the same type of relationship.

Gentleman Jim was the closest thing to a traditional sister brand because both businesses shared Lovell-family control.

AK Bets, BetWright, Star Sports and PricedUp are different. Their main connection is the Playbook sportsbook ecosystem.

DragonBet itself has also changed significantly over time, moving from white-label arrangements onto its own licence under DragonBet Ltd.

That gives a clearer picture than simply publishing a list of “sites like DragonBet.”

The current relationship structure is:

Current DragonBet operator → DragonBet Ltd

Former common-control sister → Gentleman Jim

Current platform-related bookmakers → AK Bets, BetWright, Star Sports and PricedUp

That is the structure supported by the current evidence.

Last verified: 16 September 2026.