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FitzBet is still listed as an active trading name, but the brand has clearly shifted toward Fitzwilliam Bet as its main consumer-facing sportsbook.
That matters when looking for FitzBet sister sites.
The closest genuine connections are Fitzwilliam Bet and Fitzwilliam Sports because they sit under the same UK gambling licence. SkillBet HQ was previously connected too, but its domain is now inactive.
Other bookmakers such as BetGoodwin and BetTOM may use similar EveryMatrix technology, but they are separate operators rather than true FitzBet sister sites.
For a broader explanation of how we separate operator relationships from shared technology, see our UK Betting Sister Sites guide.
FitzBet Connections at a Glance
| Brand | Relationship to FitzBet | Current status |
|---|---|---|
| Fitzwilliam Bet | Current mass-market brand under same operator | Active |
| Fitzwilliam Sports | Premium/high-stakes product under same operator | Active |
| SkillBet HQ | Former operator connection | Inactive |
The UK Gambling Commission record for account 48760 currently shows active remote casino, real-event betting and virtual-event betting permissions.
Its domain record lists:
fitzbet.com— Activefitzwilliam.bet— Activefitzwilliamsports.com— Activeskillbethq.com— Inactive
That makes the current structure much smaller and clearer than many sister-site lists suggest.
What Happened to FitzBet?
FitzBet launched in early 2026 as the online mass-market product connected to Fitzwilliam Sports.
Since then, the branding has shifted.
The official Fitzwilliam Sports About page now presents:
- Fitzwilliam as the mass-market sportsbook for everyday bettors;
- Fitzwilliam Sports as the premium, high-stakes service.
The current consumer site is fitzwilliam.bet, while the UKGC still records FitzBet as an active trading name and domain.
So FitzBet has not simply disappeared from the regulator’s records. Instead, the customer-facing brand appears to have moved toward Fitzwilliam.
Is Fitzwilliam Sports a Genuine FitzBet Sister Site?
Yes.
This is the strongest genuine sister relationship.
Fitzwilliam Sports and Fitzwilliam Bet operate under the same UKGC account and the same underlying business.
The main difference is the target customer.
Fitzwilliam Bet is designed as the more accessible sportsbook for ordinary users.
Fitzwilliam Sports is positioned as a premium, application-only service aimed at experienced high-stakes bettors.
The official site describes features such as:
- personalised account management;
- tailored betting limits;
- higher minimum stakes;
- premium service;
- significantly larger payout capacity.
So this is not just a shared-platform relationship. It is a genuine same-operator connection.
What Happened to SkillBet HQ?
SkillBet HQ is a former connection.
Some current FitzBet sister-site pages still list SkillBet HQ as an active sister brand.
The latest UKGC domain record does not support that.
skillbethq.com is now marked Inactive.
That means it should only be mentioned as a historical part of the same operator network, not as a current FitzBet alternative.
This is one of the main areas where older sister-site lists have become outdated.
What About BetGoodwin, BetTOM and Other EveryMatrix Sites?
FitzBet launched using EveryMatrix’s sportsbook and platform technology.
That explains why sites such as BetGoodwin, BetTOM, BetAhoy, Bet600 and Octobet may sometimes appear on FitzBet sister-site lists.
They can share parts of the same underlying betting infrastructure.
But that is not the same as sharing an operator.
These brands generally operate through different companies and UKGC licences.
So we treat them as EveryMatrix platform connections, not genuine FitzBet sister sites.
This distinction matters because two bookmakers using the same platform can still have different:
- owners;
- licences;
- customer accounts;
- withdrawals;
- promotions;
- terms and conditions;
- betting limits.
Shared technology can make websites feel similar without making them part of the same company.
Why Does the Licence Say SBKI While the Website Says SKBI?
There is a small naming mismatch between the regulator and current company information.
The UK Gambling Commission currently displays SBKI Limited.
The official Fitzwilliam Sports website refers to SKBI Limited.
Companies House shows that the company is now SKBI LTD and previously used both SKILLBET LTD and, very briefly, SBKI LTD during December 2025.
So this appears to be a company-name transition rather than evidence of two different operators.
For readers checking the licence independently, account 48760 is the important identifier.
Is FitzBet Related to Fitzdares?
No.
FitzBet/Fitzwilliam and Fitzdares are separate businesses.
The similarity in the names causes some messy search results, but Fitzdares should not be included as a FitzBet sister site.
FitzBet Sister Sites: The Bottom Line
FitzBet does not have a large network of genuine sister bookmakers.
The current same-operator structure is mainly:
- Fitzwilliam Bet
- Fitzwilliam Sports
SkillBet HQ was previously connected but is now inactive.
Other bookmakers such as BetGoodwin, BetTOM and Bet600 may share EveryMatrix technology, but they are separate operators and should not be presented as true FitzBet sister sites.
The biggest change is the branding itself: FitzBet remains active in the regulatory records, while the consumer-facing sportsbook is increasingly presented as Fitzwilliam Bet.
