Betfred Sister Sites: Does Betfred Have Any Real Sister Bookmakers?

Search for Betfred sister sites and you will find plenty of lists containing William Hill, Coral, Ladbrokes, bet365 and other familiar bookmakers.

Those are alternatives to Betfred. They are not Betfred sister sites.

The current ownership picture is much simpler: Betfred does not appear to have another active UK betting brand operating alongside it under the same online operator. Betfred.com is operated in Great Britain by Petfre (Gibraltar) Limited, and the UK Gambling Commission currently lists only betfred.com as Petfre’s active trading name.

There are, however, several businesses with historical or corporate connections to Betfred. OddsKing, The Sportsman and Tote are good examples, but each relationship is different.

That distinction is what matters.

For the wider market, our Betting Sister Sites UK directory separates genuine ownership relationships from shared operators, platforms and unrelated alternatives.

Betfred Sister Sites: Quick Answer

Betfred’s own terms and conditions state that Petfre (Gibraltar) Limited trades online as Betfred.com and is licensed in Great Britain under Gambling Commission account 39544.

The UK Gambling Commission record for Petfre currently shows betfred.com as its only active trading name.

That is stronger evidence than a list of bookmakers that simply happen to look similar to Betfred.

Does Betfred Actually Have Any Sister Sites?

We could not verify another current UK bookmaker operating as a genuine sister brand of Betfred.com.

That does not mean the Betfred Group owns only one business. It means something more specific: there is no second active betting brand currently shown beside Betfred under Petfre’s UKGC trading-name record.

This is where many pages answering “Betfred sister sites” become misleading.

They often mix together:

• genuinely related businesses;
• former Betfred-owned brands;
• competing bookmakers;
• casino alternatives;
• companies with no common ownership at all.

For BetBuzz24, an unrelated bookmaker does not become a sister site simply because it is a reasonable alternative.

Who Owns Betfred?

Betfred remains a family-controlled betting group with roots going back to Fred and Peter Done’s first betting shop in Salford in 1967.

The corporate structure is more detailed than simply saying “Fred Done owns Betfred.”

Companies House records Betfred Group Holdings Limited as the controlling company above Betfred Group Limited. Its current persons-with-significant-control records include Fred Done, Peter Done, Nicola Done-Orrell and Joanne Whittaker, reflecting the wider family-controlled structure.

You can check the current filing directly through Companies House.

For online customers in Great Britain, however, the company that matters most is Petfre (Gibraltar) Limited, because that is the legal entity operating Betfred.com.

So the clean answer is:

Betfred is a family-controlled group, while Betfred.com is operated in Great Britain by Petfre (Gibraltar) Limited.

What About OddsKing?

OddsKing is the most interesting name connected with Betfred because it still appears in Petfre’s regulatory records.

The UK Gambling Commission’s domain record for Petfre currently lists:

• betfred.com — Active
• betfred.mobi — Active
• www.oddsking.com — Active

However, the separate trading-name record lists only betfred.com as active.

OddsKing itself is no longer operating as a normal active bookmaker, despite the domain remaining on the regulator’s Petfre record.

That means we would classify OddsKing as a former or historical Betfred-related brand, rather than a current sister bookmaker someone can meaningfully choose instead of Betfred.

This is also a good example of why checking only a licence’s domain list can give an incomplete answer.

The regulator’s current Petfre domain record still preserves the relationship, while the active trading-name record gives a clearer picture of what is operating now.

Is The Sportsman a Betfred Sister Site?

No. It is related to Betfred, but it is not a bookmaker.

Betfred’s own privacy policy states that Petfre (Gibraltar) Limited is the brand owner of The Sportsman, describing it specifically as an editorial website.

So there is a genuine corporate relationship:

Petfre → Betfred.com
Petfre → The Sportsman

But only one of those is a betting site.

Calling The Sportsman a Betfred sister bookmaker would therefore be inaccurate.

It is better described as a related media property within the Betfred structure.

Was Tote a Betfred Sister Site?

Historically, Tote had a much stronger relationship with Betfred.

Betfred bought the Tote from the UK Government in 2011 for £265 million. For several years, Tote therefore sat within the wider Betfred business.

That relationship ended.

In October 2019, UK Tote Group completed its acquisition of the Tote and became its sole owner. The change is confirmed by the UK Tote Group.

So Tote belongs in Betfred’s ownership history, not on a list of current Betfred sister sites.

A clean timeline is:

2011 — Betfred acquires Tote

2019 — UK Tote Group becomes sole owner

Today — Tote is not a Betfred sister bookmaker

That distinction matters because some current “sites like Betfred” articles still place Tote beside Betfred without explaining that the ownership relationship ended years ago.

Does Betfred Own Any Other Betting Businesses?

The wider Betfred Group does have gambling interests outside Great Britain.

For example, Betfred expanded into South Africa and took a majority shareholding in LottoStar. Betfred Group’s own corporate site confirms both its South African retail presence and the LottoStar investment.

That makes LottoStar genuinely related at group level.

It does not make LottoStar a UK Betfred sister site for someone searching for another British bookmaker under the same UK licence.

Geography and licensing matter.

A useful way to classify these relationships is:

This is much more useful than treating every corporate connection as the same type of “sister site.”

Betfred Online and Betfred Shops Are Not Operated by the Same Legal Entity

One detail that is often missed is the distinction between Betfred online and Betfred’s retail betting shops.

Betfred’s privacy policy identifies:

Online: Petfre (Gibraltar) Limited

Betting shops: Done Brothers (Cash Betting) Limited

Both sit within the wider Betfred business, but they are separate legal and regulatory entities.

For an online user researching Betfred sister sites, Petfre is therefore the most relevant operator to check.

This distinction also matters when reading Gambling Commission decisions or regulatory news. An action involving Done Brothers’ retail operation should not automatically be described as an action against Petfre’s online licence, and vice versa.

It is another reason to follow the legal operator rather than relying only on the Betfred brand name.

Why Do Some Websites List Coral, Ladbrokes or William Hill as Betfred Sister Sites?

Because “sister sites” is often used as another way of saying alternative betting sites.

Those are two different things.

Coral and Ladbrokes belong to Entain. William Hill sits within a different corporate structure. bet365 is independently controlled by the Coates family.

None becomes a Betfred sister bookmaker simply because it offers similar sports markets, racing coverage or high-street betting shops.

If a user wants sites similar to Betfred, those comparisons can be useful.

But the wording should be clear:

Alternative to Betfred ≠ owned by Betfred.

Our wider Independent UK Bookmakers guide looks at ownership separately from product similarity for exactly this reason.

Is Betfred an Independent Bookmaker?

Yes, in the ownership sense used in our research.

Betfred is not controlled by a large listed multi-brand gambling group such as Flutter, Entain or evoke. It remains within a privately held, family-controlled group.

That makes Betfred unusual because it combines independent ownership with the scale of a major national bookmaker.

It should not, however, be assumed that “independent” means small, more generous, less restrictive or automatically better for customers.

Independence describes who controls the company, not the quality of every part of the betting experience.

Does Betfred Share Its UKGC Licence With Other Bookmakers?

The current Petfre record does not show another active betting trading name alongside Betfred.com.

That is the key finding.

OddsKing remains listed as an active domain in the register, but it is not listed as a current active trading name and is no longer operating as a normal live bookmaker.

So we would not use the presence of the OddsKing domain alone to tell readers that Betfred currently has an active sister betting site.

For a broader explanation of how we distinguish same owner, same operator and historical relationships, see our Betting Sister Sites UK research hub.

Frequently Asked Questions About Betfred Sister Sites

Does Betfred have any sister sites?

We could not verify another active UK betting brand operating alongside Betfred.com under Petfre (Gibraltar) Limited. The Gambling Commission currently lists betfred.com as Petfre’s active trading name.

Who owns Betfred now?

Betfred remains part of a family-controlled private group associated with the Done family. Betfred.com itself is operated in Great Britain by Petfre (Gibraltar) Limited under UKGC account 39544.

Is OddsKing a Betfred sister site?

OddsKing has a historical regulatory relationship with Petfre and its domain remains on the UKGC record. However, it is no longer operating as a normal active bookmaker, so we do not classify it as a current Betfred sister site.

Is Tote owned by Betfred?

No. Betfred acquired Tote in 2011, but UK Tote Group completed its acquisition in October 2019 and became the sole owner. Tote is therefore a former Betfred-owned business.

Is The Sportsman owned by Betfred?

Betfred’s privacy policy says Petfre (Gibraltar) Limited owns The Sportsman. However, The Sportsman is an editorial sports website, not a betting operator, so it is not a Betfred sister bookmaker.

Are Coral and Ladbrokes Betfred sister sites?

No. Coral and Ladbrokes belong to Entain and are competitors of Betfred. They may be alternatives for users looking for similar bookmakers, but they do not share Betfred’s ownership.

Is bet365 a Betfred sister site?

No. bet365 is separately owned and operated. Both are large privately controlled bookmakers, but there is no sister-site ownership relationship between them.

Betfred Sister Sites: The Bottom Line

The answer is less complicated than many comparison pages make it.

Betfred does not currently have a verified active UK sister bookmaker operating alongside Betfred.com under Petfre (Gibraltar) Limited.

OddsKing has a historical connection but is no longer a normal active bookmaker. The Sportsman is genuinely related but is an editorial website. Tote was once owned by Betfred but has been independently owned by UK Tote Group since 2019. Overseas businesses such as LottoStar belong to the wider corporate picture, but they are not UK Betfred sister sites.

That leaves Betfred.com itself as the current active betting brand shown under Petfre’s trading-name record.

When we find an ownership relationship, we label it as one. When the relationship is historical, editorial or international, we keep those distinctions visible rather than padding the page with unrelated “alternatives.”

Last verified: 16 September 2026.