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Betmaster is a slightly unusual case if you are searching for sister bookmakers. There are currently no separate Betmaster sister sites operating in the UK.
Betmaster’s British gambling business is run by BM Solutions GB Ltd, and the operator currently has Betmaster as its only UK trading brand. You may come across more than one Betmaster domain, international versions of the brand, or other betting sites described as “similar”, but none of those automatically becomes a UK sister site.
If you are comparing larger bookmaker groups, our UK betting sister sites directory covers operators that genuinely run several brands.
No separate UK bookmaker currently shares Betmaster’s operator in the way Ladbrokes and Coral share an operator group or multiple white-label brands can sit under one licence.
The important details are straightforward:
| Detail | Betmaster UK |
|---|---|
| Operator | BM Solutions GB Ltd |
| UKGC account | 65699 |
| UK trading brand | Betmaster |
| Separate UK sister brands | None currently |
| Main UK domain | betmaster.co.uk |
The UK Gambling Commission record for BM Solutions GB Ltd is the useful source here. It shows the licensed company behind the British operation rather than relying on lists copied between betting websites.
That is why we do not fill this page with unrelated bookmakers just to create a longer “sister sites” list.
One source of confusion is that Betmaster has appeared under more than one UK domain.
Seeing both betmaster.co.uk and betmaster.uk can make it look as though BM Solutions GB Ltd operates two connected betting sites.
It does not.
They use the same Betmaster brand. A second domain is not automatically a second bookmaker, just as a company can own several web addresses pointing to the same service.
For sister-site purposes, what matters is whether there is another distinct consumer brand operating alongside Betmaster.
At present, there isn’t.
The name also exists outside Britain.
That creates another easy mistake: treating different regional Betmaster websites as sister brands.
They are better understood as different market versions of Betmaster, rather than completely separate bookmakers that happen to share an owner.
For someone in Britain searching for Betmaster UK sister sites, an overseas Betmaster website does not answer the question. It may use a different company or licence because gambling regulation changes from country to country, but the customer-facing brand is still Betmaster.
That is different from a true sister-site setup where one operator runs several distinct names.
Betting businesses often buy sportsbook, casino, payment or account technology from outside suppliers.
That is where some sister-site lists become unreliable.
Two bookmakers can:
None of those facts proves common ownership or a shared UK gambling operator.
For Betmaster, we would need to find another UK brand genuinely connected through BM Solutions GB Ltd before calling it a sister site.
This matters because the phrase “sites like Betmaster” and the phrase “Betmaster sister sites” describe two different things.
No.
A similar site is simply another bookmaker that offers comparable products.
It might have football betting, horse racing, live markets, casino games and an account layout that feels familiar. That does not create a corporate relationship with Betmaster.
This distinction is especially important with smaller bookmakers because comparison pages often switch from:
“Betmaster has no sister sites”
to:
“Here are our favourite Betmaster sister sites”
and then list unrelated operators.
Those are alternatives, not sisters.
If your actual aim is to find other smaller or independently operated bookmakers rather than another BM Solutions GB brand, our guide to independent UK bookmakers is the more useful place to look.
The British Betmaster website is operated by BM Solutions GB Ltd.
The company is the licensed gambling operator responsible for the UK service. That is the name that matters when checking whether another bookmaker belongs to the same UK network.
Brand names alone can be misleading. A betting company may use a consumer-facing name that is completely different from its legal operator.
With Betmaster, however, the UK structure is relatively simple because BM Solutions GB Ltd is not currently presenting British customers with a large collection of different betting brands.
This makes Betmaster very different from operators such as Entain, Flutter or BV Gaming, where several recognisable consumer brands can sit within the same wider group or operating structure.
It depends on what you mean by independent.
Betmaster is currently a standalone UK brand under BM Solutions GB Ltd, which means it does not have a visible family of UK sister bookmakers under that operator.
That does not necessarily mean the wider Betmaster business has no related companies, investors, technology relationships or operations overseas.
Those are separate questions.
For someone searching specifically for sister sites, the useful fact is narrower: there is no second distinct UK bookmaker currently operating alongside Betmaster under BM Solutions GB Ltd.
Bet365 is another example where users often expect a long sister-site list but the operator structure does not produce one. We explain that separately in our Bet365 sister sites guide.
If you are searching for a Betmaster sister site because you want another account with the same operator, there is no obvious second UK brand to move to.
That means you should not expect to find:
You can certainly compare other bookmakers, but they should be treated as separate operators unless the regulatory information shows otherwise.
That distinction becomes particularly important when checking account rules, verification, safer-gambling controls or complaints. Similar websites can still belong to completely different companies.
Usually because they are mixing different categories together.
A long list may contain:
Alternative bookmakers — completely separate companies that offer similar products.
International Betmaster websites — the same brand serving another market.
Technology-related sites — bookmakers connected through software rather than UK ownership.
Actual sister sites — separate brands sharing the relevant operator or group structure.
Only the final category answers the sister-site question directly.
For Betmaster in Britain, that category is currently empty.
Betmaster does not currently have a separate UK sister bookmaker.
The British operation is run by BM Solutions GB Ltd, with Betmaster as the consumer brand. Other Betmaster domains are not automatically separate sites; overseas versions remain part of the Betmaster name, and bookmakers using similar technology should not be labelled sisters without an operator connection.
So if you searched for Betmaster sister sites expecting a list of five or ten related bookmakers, there isn’t an accurate one to give.
For genuine alternatives, compare independent bookmakers or other licensed UK betting sites. For genuine sister sites, check the operator first, not the logo, layout, or software.