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If you’re looking for Virgin Bet sister sites, the main genuine connection is LiveScore Bet. Virgin Bet and LiveScore Bet both belong to LiveScore Group, although they operate under separate UK gambling licences.
Virgin Games is not a true Virgin Bet sister site. It shares the Virgin name but is run by a different gambling company.
Other bookmakers sometimes listed as Virgin Bet sisters are usually alternatives or sites using similar sportsbook technology, rather than businesses owned by the same group.
For a wider explanation of these relationships, see our UK betting sister sites guide.
LiveScore Bet is the closest real sister site
The strongest connection is easy to establish once you look beyond the logos.
Virgin Bet sits within LiveScore Group, and LiveScore Bet is part of that same wider business. LiveScore Group also operates the LiveScore sports media platform.
That makes LiveScore Bet a genuine sister brand to Virgin Bet.
There is one important detail, though: the two sportsbooks do not use the same UK Gambling Commission account.
Virgin Bet is operated by Virgin Bet Limited under UKGC account 54310. The Gambling Commission currently lists virginbet.com under that operator.
LiveScore Bet uses a separate licensed company and UKGC account.
So the relationship is not:
Virgin Bet licence → LiveScore Bet
It is:
LiveScore Group → Virgin Bet
LiveScore Group → LiveScore Bet
That is a genuine corporate relationship, just with separate regulated operations.
Virgin Bet’s current licence details can be checked on the UK Gambling Commission public register.
Virgin Games looks related, but it isn’t part of the same betting business
This is probably the most confusing part of the Virgin Bet sister-site search.
Virgin Bet and Virgin Games use almost identical Virgin branding, so it is natural to assume that one company operates both.
That isn’t the case.
Virgin Bet is part of LiveScore Group, while Virgin Games is operated separately through Gamesys.
The common link is the Virgin brand name rather than one gambling operator controlling both sites.
For a player, that means Virgin Games should not be treated in the same way as LiveScore Bet.
LiveScore Bet shares Virgin Bet’s wider corporate group.
Virgin Games does not.
This distinction is particularly useful because Google autocomplete shows people specifically asking whether Virgin Bet and Virgin Games are the same company.
They are not.
Who owns Virgin Bet?
Virgin Bet is operated within LiveScore Group.
The Virgin branding is used under a commercial licensing arrangement rather than Virgin Group simply running its own sportsbook.
Virgin Group later became an investor in LiveScore Group, which created a closer business relationship between the companies, but LiveScore Group remains the operator behind Virgin Bet.
That explains why the Virgin name appears across businesses that do not necessarily share the same gambling company.
Seeing “Virgin” in the name is therefore not enough to establish a sister-site relationship.
The operator and parent group matter more.
Why so many unrelated sites appear on Virgin Bet sister-site lists
Some competitor pages expand their lists well beyond LiveScore Bet.
The reason is usually technology.
Virgin Bet and LiveScore Bet have used sportsbook technology supplied by Kambi. Kambi also works with other bookmakers.
Those bookmakers can share features such as:
- similar sportsbook layouts;
- live betting systems;
- market structures;
- bet-slip technology;
- odds and trading infrastructure.
That still does not make them Virgin Bet sister sites.
A technology supplier can work with several competing gambling companies at the same time.
It is similar to several unrelated online retailers using the same ecommerce software. Their websites may work in similar ways, but the businesses remain separate.
This is why we would not automatically place every Kambi-powered betting site in a Virgin Bet sister-site list.
Where does BetMGM fit?
BetMGM is sometimes mentioned as a Virgin Bet alternative.
It operates in the same UK betting market and may share some broader sportsbook technology connections, but it does not belong to LiveScore Group.
That means BetMGM is an alternative rather than a sister brand.
The difference matters because someone searching for sister sites is usually trying to understand which companies are genuinely connected, not simply which bookmaker they could use instead.
You can see the actual company relationships behind that brand in our BetMGM sister sites guide.
And what about Bet365?
Bet365 has no corporate sister relationship with Virgin Bet either.
Both compete for UK sportsbook customers, but they sit under separate ownership structures.
Bet365 may appear on “sites like Virgin Bet” lists because it offers many of the same core products, including football betting, horse racing and in-play markets.
That is a useful comparison for someone looking for alternatives, but it is not evidence of common ownership.
Our Bet365 sister sites guide looks separately at the structure behind Bet365.
Same group does not mean identical accounts
Even with LiveScore Bet, the sister relationship should not be stretched too far.
Virgin Bet and LiveScore Bet are separate betting brands with separate regulated operations.
A player should therefore not assume that every part of the experience will carry across from one to the other.
They can differ in areas such as:
- promotions;
- odds;
- withdrawal processing;
- account limits;
- markets;
- payment methods;
- support procedures.
The useful point is not that the sites are identical.
It is that both sit inside LiveScore Group.
That is what makes the relationship genuine.
Virgin Bet sister sites: common questions
What is the main Virgin Bet sister site?
LiveScore Bet is the clearest genuine sister brand because both Virgin Bet and LiveScore Bet belong to LiveScore Group.
Do Virgin Bet and LiveScore Bet use the same gambling licence?
No. They are part of the same wider group but operate through separate UK regulatory accounts.
Is Virgin Games a Virgin Bet sister site?
Not in the normal corporate sense. Virgin Games shares Virgin branding with Virgin Bet, but the gambling businesses behind the two sites are different.
Are Virgin Bet and Virgin Games the same company?
No. Virgin Bet sits within LiveScore Group, while Virgin Games is operated separately through Gamesys.
Does Virgin Group own Virgin Bet?
Virgin Bet is operated through LiveScore Group under a licence to use the Virgin brand. Virgin Group has also invested in LiveScore Group, but it does not directly operate Virgin Bet as a standalone Virgin sportsbook.
Are other Kambi bookmakers Virgin Bet sister sites?
No. Kambi is a sportsbook technology supplier used by multiple gambling operators. Sharing technology does not create common ownership.
The simplest way to understand the relationship
There is no need for a long list of supposed Virgin Bet sister sites.
The real structure is much shorter:
Virgin Bet → LiveScore Group
LiveScore Bet → LiveScore Group
Virgin Games → separate gambling operator
Other Kambi bookmakers → technology connection only
So for someone specifically searching for Virgin Bet sister sites, LiveScore Bet is the meaningful answer.
Virgin Games looks related because of the brand name, while other sportsbooks may look similar because of shared technology. Neither situation is the same as belonging to the same betting group.
Last checked: September 2026.
