Unibet Sister Sites: 32Red, Bingo.com & Who Owns Unibet

Unibet’s main UK sister sites are 32Red and Bingo.com. All three are connected through Platinum Gaming Limited, the company operating them under the same UK Gambling Commission account.

Unibet also belongs to the much larger FDJ UNITED group, which owns brands including Maria Casino, Vlad Cazino and several Nordic casino sites. However, those wider group brands should not automatically be treated as direct UK Unibet sister sites. For British players, 32Red and Bingo.com have the clearest current operator-level relationship.

Which Sites Are Actually Sisters of Unibet?

The easiest way to understand the Unibet network is to separate the direct UK relationship from the much wider corporate group.

The key company for UK players is Platinum Gaming Limited.

Its current UK Gambling Commission record lists unibet.co.uk and 32red.com as active domains. It also lists the UK Bingo.com domains as white-label sites.

That gives 32Red and Bingo.com a much stronger connection to Unibet than a bookmaker that merely uses similar technology or happens to belong to the same broad international gaming group.

This is also why we don’t fill our Betting Sister Sites directory with unrelated bookmakers simply because they offer similar markets.

32Red Is Unibet’s Closest UK Sister Site

If you’re looking for the clearest Unibet sister site, 32Red is the strongest answer.

Both Unibet and 32Red operate in Britain through Platinum Gaming Limited and appear on the same UKGC operator account.

32Red is better known for casino gaming, but it also offers sports betting. That makes it more relevant to somebody coming from Unibet than many of the casino-only brands in the wider group.

The important part isn’t that the sites look similar or share technology. They have an identifiable operator-level relationship.

That distinction matters because many “sister sites” lists mix three very different things together:

• websites run by the same licensed operator;
• brands owned by the same international parent company;
• completely independent betting sites presented as alternatives.

We treat those separately.

What About Bingo.com?

Bingo.com is another genuine connection.

Its UK domains are listed as white labels under Platinum Gaming Limited, the same company behind Unibet in Britain.

However, it serves a different type of customer.

Bingo.com is focused mainly on bingo and casino games rather than being a sportsbook-led alternative to Unibet. So while the corporate and regulatory relationship is real, somebody looking specifically for another sports betting site may find 32Red more relevant.

Who Owns Unibet Now?

This is where a lot of older Unibet sister-site content has become outdated.

Unibet was historically one of the main brands of Kindred Group. In 2024, French gaming company FDJ completed its acquisition of Kindred.

The combined business now operates under the FDJ UNITED identity.

FDJ UNITED’s current gaming portfolio includes:

• Unibet
• 32Red
• Bingo.com
• Maria Casino
• Vlad Cazino
• CasinoHuone
• OttoKasino
• Kolikkopelit

So when you see older pages saying that “Kindred Group owns Unibet”, there is historical truth behind the statement, but it no longer gives the full current ownership picture.

Today, Unibet sits within FDJ UNITED’s wider European betting and gaming business.

Is Maria Casino a Unibet Sister Site?

Maria Casino is related to Unibet through the wider FDJ UNITED group, but the relationship is not identical to 32Red.

That’s an important distinction.

32Red appears alongside Unibet under the same current UK operator, Platinum Gaming Limited.

Maria Casino appears within FDJ UNITED’s broader gaming portfolio but is not listed as another active UK domain on that same Platinum Gaming Limited operator record.

So we’d classify Maria Casino as a wider group sister brand, rather than one of Unibet’s strongest direct UK sister sites.

The same applies to brands such as CasinoHuone, OttoKasino, Kolikkopelit and Vlad Cazino. They help show how large the wider Unibet corporate family is, but most are not useful UK sportsbook alternatives.

Do Unibet and 32Red Use the Same Betting Platform?

There is another connection between the two brands beyond ownership.

FDJ UNITED reported that both Unibet UK and 32Red UK were moved onto its proprietary KSP sportsbook platform.

That strengthens their operational relationship, but technology by itself would not make two betting sites sisters.

We’ve seen this distinction elsewhere. A bookmaker can use the same sportsbook supplier as dozens of competitors without sharing ownership or a gambling licence with them.

With Unibet and 32Red, there is both a group relationship and a current UK operator connection.

If you want to see how this differs from independent operators, compare it with our Bet365 sister sites research, where the structure is very different.

Is Unibet Still Licensed in the UK?

Yes.

Platinum Gaming Limited currently holds an active UK gambling licence covering remote betting, casino, bingo and other gambling activities.

The company’s UKGC account is 45322.

It is worth noting that the Gambling Commission imposed a £10 million financial penalty on Platinum Gaming Limited in 2025 following anti-money laundering and social responsibility failures. The Commission also issued a warning and added a licence condition.

The operating licence nevertheless remains active.

This regulatory history is useful when researching the company behind a betting brand because a current licence tells us who legally operates the service, while enforcement records provide additional context about that operator.

Unibet Sister Sites vs Sites Like Unibet

These are not necessarily the same search.

A Unibet sister site has an ownership or operator relationship with Unibet.

A site like Unibet may simply offer similar:

• football betting;
• racing markets;
• in-play betting;
• casino games;
• bet builders;
• mobile wagering.

For example, Bet365, William Hill and BetVictor may compete with Unibet for the same British customers, but that does not make them Unibet sister sites.

We cover those ownership structures separately in our William Hill sister sites and BetVictor sister sites research.

Keeping alternatives separate from genuine corporate relationships makes it much easier to see who actually runs each brand.

Frequently Asked Questions

What are the main Unibet sister sites in the UK?

32Red and Bingo.com have the strongest direct UK connection to Unibet because their UK domains sit under Platinum Gaming Limited. 32Red is the more relevant option for users specifically interested in sports betting.

Are Unibet and 32Red owned by the same company?

They belong to the same wider FDJ UNITED group and both currently operate in Britain through Platinum Gaming Limited.

Is Bingo.com owned by Unibet?

Not exactly. Bingo.com and Unibet belong to the same wider gaming group, while the UK Bingo.com domains are operated as white labels under Platinum Gaming Limited.

Is Maria Casino a Unibet sister site?

Maria Casino belongs to the same wider FDJ UNITED portfolio as Unibet, but it is not a direct same-operator UK sister in the same way as 32Red.

Who owns Unibet in 2026?

Unibet is part of FDJ UNITED. FDJ acquired Kindred Group, Unibet’s former parent group, in 2024 and subsequently brought the combined business under the FDJ UNITED identity.

Does sharing the same betting platform make two sites sisters?

No. Shared sportsbook technology alone does not prove common ownership. We look at licensed operators, company control and parent-group relationships before classifying a bookmaker as a sister site.

The Current Unibet Family in One Line

For UK players, 32Red and Bingo.com are the clearest Unibet sister sites, while Maria Casino and several other brands belong to Unibet’s wider FDJ UNITED corporate family rather than sharing the same direct UK operator relationship.